10 Minuten :: Viral Marketing

30 november 2007, 05:44

In deze nieuwe 10 Minuten podcast behandelen Dirk Johan en Jeroen de Bakker hoe je adequaat reageert op de vraag van je baas of een klant ‘doe mij een viral!’. Verder wordt er gesproken over verschillende soorten virals en de bouwstenen van een campagne waarbij de boodschap zichzelf verspreidt.

Beluister de nieuwe 10 Minuten. Ook deze week is de podcast te vinden via Odeo:

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De show notes van 10 Minuten :: Viral Marketing

Ronaldinho by Nike :: demonstratieve branded content

Quicksilver’s Dynamite Surfing :: illustratieve branded content

Ray Ban’s Guy Catches Glasses :: associatieve branded content

Hema’s Online Shop :: demonstratieve branded viral

Campina’s Op de koffie bij Frans Bauer :: demonstratieve branded viral

Vuurwerkcampagne :: demonstratieve branded content met ‘forced exposure’

I am a brand lover and marketing pioneer, at the nexus of creativity, business transformation and technology. For 20 years, I advised top-tier European companies on branding, disruptive business planning, go-to-market, growth strategy, PR, e-commerce, technology and startup culture. I co-founded and managed several upstarts and actively contribute to the rise of startups as an angel investor in tomorrow's economy. My last job was managing director Product & Growth audio at Talpa Network. Currently I combine a my role as managing partner of audio agency Airborne with being a board advisor at several innovative and creative companies. I started my career in advertising and in 1997 I co-founded Qi, the most successful digital branding agency in the Netherlands at the time. After 7 years we sold the company and I became managing director and director strategy & innovation at TBWA\​ Amsterdam. In 2010 I launched Lab1111, a creative company that develops digital communication products. One of our innovative initiatives became a separate company funded by SHIFT Invest, an impact investment company initiated by Rabobank, the World Wide Fund for Nature, Delft University of Technology, Wageningen University & Research Centre and Menzis. Over the years I have received numerous awards for creativity, innovation and effectiveness for international clients. In 2013 and 2019 I was mentioned as one of the best marketeers in the Netherlands, while in 2010, I received a Coq d'Honneur award from the Society of Advertising for my continuous efforts in spreading the digital word.


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