The alchemist

21 december 2006, 08:48

While so much of the ad industry rests on the art of brand and client maintenance, The One Club’s new film, The Alchemist, features five of advertising’s greatest legends who said f*ck-it to conventions and created communications which revolutionized our culture.

Directed by Doug Pray—famous for turntablism documentary, SCRATCH—the film stars Lee Clow, Hal Riney, Dan Wieden, Phillis Robinson, and George Lois. Who knew that Dan Wieden was inspired by the last words of an executed murderer to come up with “Just do it?”

But according to The One Club, it “is not a historical documentary or a tribute, and it’s not an analysis of the perils of consumerism and thought-control. It is a film about creative rebellion, and how all-powerful art springs forth from deeply personal, psychological sources and the need for change… even in advertising.”

Can’t wait for this one. Watch the trailer here.

What are our readers thoughts and who are advertising’s current legends in the making? Who are the people challenging mediocrity and the status quo today?

Erik van Roekel
Product Owner Chatbot bij ING

Marketingprofessional met ruime ervaring in diverse internetprojecten in de financiële dienstverlening. Passie voor social media en internet in het algemeen. Stond aan de wieg van het ING Webcare Team in 2009 en gaf er 1,5 jaar leiding aan. Was daarna één van de drivers van de social media strategie voor ING Nederland in 2012 resulterend in een nummer 1 notering in de Social Media Monitor van Social Embassy. Werkzaam geweest bij Corporate Communications van ING Groep en van daaruit betrokken bij social media op internationaal niveau. Momenteel Product owner chatbot bij ING. Blogt op persoonlijke titel bij Marketingfacts en van 2004-2014 ook op de achtergrond actief geweest voor Marketingfacts o.a. bij de techniek en de redactie.


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