Verandert geld het CGM landschap?

20 oktober 2006, 04:28

Terwijl Derek Powazek schrijft dat het betalen voor ‘consumer generated content’ hun betrokkenheid ondermijnt, denkt Rebecca Lieb dat er geen ontkomen aan is:

“Sure, the majority of citizen content creators are in it for the glory, a little recognition, a chance to be heard, or even to publish. And yes, winning a contest to create a Super Bowl ad would certainly spruce up an ambitious college student’s résumé.

[But] will it be long before diamonds in the rough emerge from corners of the Web other than the blogosphere and demand to be paid what they’re truly worth?”

Carl Mangold
Video Advertising & Content Producer bij Carl Mangold

Carl Mangold produceert video advertising en -content voor online marketing, van concept tot en met oplevering. Én realiseert en optimaliseert het bereik ervan, op basis van in overleg gedefinieerde KPI's. “People around the world are now watching hours of Youtube’s incredible content every single day!” (Cristos Goodrow, Youtube) “We move towards a world where video is at the heart of all our services” (Mark Zuckerberg, 27 juli 2016) “Video is where all of media is headed right now. There is no more valuable piece of property or entity then video in the world of media at all.” (Casey Neistat, 6 sept. 2016)


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