Understanding Pay-Per-Click on Overture

28 september 2004, 18:23

An updated guide to Overture’s pay-per-click search listings, including advice on Overture’s Non-Stop Payment Plan, how to manage your PPC campaign and how to (legitimately) force competitors to bid their maximum price per keyword.

http://www.search-engine-professionals.co.uk/newsletters/search-engine-optimisation-ppc.pdf

Marco Derksen
Partner bij Upstream

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