Online buyers shift to aggregator sites, BizRate reports

19 mei 2004, 19:56

The proportion of online buyers who start their shopping trips at aggregator sites-?search engines, comparison sites, e-shopping malls and auction sites-?has increased from 46% of shoppers to 54% in 15 months, according to a new survey from shopping comparison site Inc. BizRate this month released figures from a March survey of 3,800 online buyers that showed percentages had flipped from shoppers favoring direct navigation to a site by entering a URL to going to an aggregator site first.

Marco Derksen
Partner bij Upstream

Oprichter/partner Upstream, Marketingfacts, Arnhem Direct, SportNext, TravelNext, RvT VPRO, Bestuur Luxor Live, social business, onderwijs, fotografie en vader!


Marketingfacts. Elke dag vers. Mis niks!