Online advertising in 2006

14 november 2005, 05:52
Marco Derksen
Partner bij Upstream

Oprichter/partner Upstream, Marketingfacts, Arnhem Direct, SportNext, TravelNext, RvT VPRO, Bestuur Luxor Live, social business, onderwijs, fotografie en vader!


3 Reacties

    Jonathan Marks

    I think South Korea, with its 8 billion dollar target for games turnover is more exciting than Japan, especially if games and advertisers link up with the new xbox360 and PS3. This is far more exciting than the struggling TV networks gradually waking up to the fact that the viewer is voting with their remote/TIVO. You don’t want to be in traditional TV advertising right now. I also see more links between digital signage and on-line…not in NL but in Asia.

    15 november 2005 om 06:11

    In het laatste hoofdstuk van Communities Dominate Brands wordt ingegaan op What’s Next? We can see the future. It is happening in some countries already. If you want to see where broadband internet, 3G mobile telecoms, mobile blogging and MMOG virtual worlds are the most advanced, make a pilgrimage every year to South Korea. If you want to see what blogging and the business on the fixed internet is like in the future, visit the USA. To see the future of videogaming, electronics, mobile commerce and convergence, the obvious country where that future already exists is Japan. If you want to see how society changes with the adoption of the mobile phone, the leading country is still Finland.

    15 november 2005 om 06:28

    Wat ik mis is de trend van wat ik voor het gemak maar de naam ‘in-advertising’. Een containerbegrip over de trend dat adverteerders ‘in’ tal rss-en, weblogs, vodcasts enz., maar binnen redactionele presences willen adverteren, op zoek naar specifieke doelgroepen.

    6 december 2005 om 16:37

Marketingfacts. Elke dag vers. Mis niks!