New Research Finds That Search Plays a Significant Role with College Students and New Parents

Today, Yahoo! Search Marketing, the paid search unit of Yahoo! Inc., announced the first results of a research endeavor that explores the relationship between life-evolving experiences and online search behavior. The research series, entitled ?The Life Series,? aims to identify ways in which advertisers and consumers can benefit from one another throughout the dynamics of life events, utilizing search as the critical point of engagement.

http://docs.yahoo.com/docs/pr/release1267.html