Meer resultaat uit je advertenties op Facebook? Deze 5 gratis Facebooktools helpen je

11 mei 2017, 11:00

Als je adverteert op Facebook en Instagram wil je uiteraard zoveel mogelijk resultaat boeken. Om dat te bereiken kan je de hulp van experts inschakelen of zelf aan de slag gaan met behulp van handige tools. Er zijn tientallen – zo niet honderden – tools op de markt. Maar wat veel adverteerders niet weten is dat Facebook ook zelf een aantal bekende en minder bekende tools aanbiedt. In dit artikel een overzicht van 5 handige en gratis Facebook-tools.

1. Pixel Helper

Als je gebruikt wilt maken van website retargeting en conversietracking is het noodzakelijk om een pixel op (een deel van) je website te plaatsen. Om te controleren of deze goed is geïmplementeerd kan je gebruik maken van de Facebook Pixel Helper, een gratis Chrome plugin. Na het installeren van de Pixel Helper zie je bij het bezoeken van een website gelijk of er Facebook pixels zijn geplaatst en of deze correct werken. Wanneer er een Facebook pixel is geïnstalleerd, dan wordt het </> icoontje blauw en geeft het aan hoeveel pixels en events er zijn gevonden. Als er geen pixels zijn gevonden dan blijft het icoontje grijs. Mocht er wel een pixel worden aangetroffen maar laadt deze niet juist, dan geeft de Pixel Helper gelijk aan hoe je dit probleem kan oplossen.

Tip: Naast het controleren van je eigen pixels is dit ook een hele simpele manier om te achterhalen of bijvoorbeeld bepaalde concurrenten Facebook retargeting inzetten en gebruik maken van conversietracking.

2. Audience Insights

Audience Insights is een tool van Facebook die gedetailleerd inzicht geeft in geselecteerde doelgroepen. Dit kan je hele waardevolle informatie geven over bijvoorbeeld jouw fans, de gebruikers uit een custom audience of interessante klantensegmenten.

Welke inzichten kan Audience Insights je geven?

Als je voor het eerst op Audience Insights komt, kan je aangeven of je insights wilt ontvangen van alle Facebookgebruikers, de fans van jouw pagina, of aangepaste doelgroepen. Vervolgens kan je jouw doelgroep specificeren door verschillende variabalen in te voeren aan de linkerkant.

1. Locatie: standaard staat als land Verenigde Staten ingesteld maar dit kan je eenvoudig aanpassen naar Nederland

2. Interesses: wil je een doelgroep met bepaalde interesses analyseren? Vul deze dan hier in. Naast algemene interesses zijn veel grote pagina’s ook als specifieke interesses beschikbaar, dus je kunt hiermee ook fans van bepaalde pagina’s analyseren, ook als je hiervan geen beheerder bent

3. Connecties: hier kan je de door jouw beheerde pagina’s invullen om de fans van deze pagina te analyseren.

4. Geavanceerd: hier kan je een selectie maken uit alle door jou gedefinieerde doelgroepen

5. Pagina-vind-ik-leuks: dit tabblad geeft zeer waardevolle informatie over de pagina’s die de door jou gekozen doelgroep leuk vindt (zeer bruikbare info om de targeting van jouw advertenties te verfijnen)

De gespecificeerde doelgroepen in Audience Insights kan je ook gelijk opslaan zodat je deze kan selecteren tijdens het opzetten van je campagnes.

3. Audience Overlap

Benieuwd hoeveel overlap er zit tussen verschillende doelgroepen? Ook daar heeft Facebook een handige tool voor: de Audience Overlap. Hiermee kan je precies zien hoeveel overlap er zit tussen geselecteerde Custom Audiences, Lookalike Audiences en Saved Audiences. Zo kan je bijvoorbeeld gemakkelijk achterhalen hoeveel van jouw fans jouw website hebben bezocht in de afgelopen maand of hoeveel overlap er zit tussen jouw fans en die van een concurrent.

Om deze tool te gebruiken bezoek je het tabblad Audiences (of doelgroepen) in de Business Manager en selecteer je de doelgroepen die je wilt analyseren. Vervolgens kies je onder actions de optie ‘Show Audience Overlap’. Als resultaat zie je dan overzichtelijk gevisualiseerd hoeveel overlap er absoluut en procentueel is. Zo zie hier boven dat slechts 5% van de fans van mijn pagina Likeconomics mijn website in de afgelopen 14 dagen heeft bezocht. In dit uitgebreide artikel van Jon Loomer vind je nog meer handige toepassingen van Audience Overlap.

Tip: Om te voorkomen dat jouw advertenties tegen elkaar bieden in dezelfde veiling (wat de prijs opdrijft), is het aan te raden om weinig tot geen overlap te hebben tussen de doelgroepen die je probeert te bereiken.

4. Image Text Check

Afbeeldingen die als advertentie in het nieuwsoverzicht verschijnen mochten in het verleden niet meer dan 20% tekst bevatten. Deze regel had Facebook in het leven geroepen om te voorkomen dat er advertenties vol met schreeuwerige teksten in hun netwerk verschijnen. Tegenwoordig geldt deze regel niet meer, maar zodra jouw advertentie teveel tekst bevat, geeft Facebook deze wel een stuk minder bereik. Om dit te voorkomen heeft Facebook een handige tool: de Image Text Check. Hiermee kan je controleren hoe Facebook jouw afbeeldingen beoordeelt. Als je jouw afbeeldingen uploadt geeft de tool aan of afbeelding OK is, weinig, medium of teveel tekst bevat en wat daarvan de impact is op jouw bereik.

5. Creative Hub

Met de Creative Hub kan je gemakkelijk jouw mockups van jouw advertenties delen met jouw collega’s of klanten. Zo kan je feedback ontvangen op verschillende versies, voordat ze live gaan. Ook kan je met een paar klikken testen hoe je advertenties er uit komen te zien op mobiel en tablet. Tevens bevat de Creative Hub een galerij met vele internationale voorbeelden van creatieve advertenties. Ideaal om inspiratie op te doen voor jouw volgende Facebook of Instagram-campagne.

Nog meer tips en tools? Bezoek het Congres Facebook Marketing

Wil je nog meer tips om meer zakelijk resultaat met Facebook & Instagram te halen? Kom dan naar de vijfde editie van het Congres Facebook Marketing op donderdag 8 juni in de Jaarbeurs Utrecht waar Marketingfacts mediapartner van is. Ook dit jaar delen we de nieuwste trends op het gebied van commerce, service en branding met Facebook, WhatsApp en Instagram.

Peter Minkjan is mede-oprichter van Team5pm waar hij verantwoordelijk is voor productontwikkeling en innovatie. Team5pm helpt uitgevers en merken aan meer succes op YouTube. Dit doet het bureau door (brand) publishers te helpen met hun content-, distributie- en conversiestrategie, de bestaande content te optimaliseren en slim te distribueren, en op basis van data gedreven-inzichten content te ontwikkelen.

Categorie
Tags

6 Reacties

    Jasper Oldersom

    Ha Peter,

    Bedankt voor het delen van deze tools. Fijn dat Facebook zelf zo veel waardevolle tools biedt om het adverteren te optimaliseren.

    Audience overlap ziet eruit als een waardevolle tool. Het is goed om te weten over een een overlap zit tussen je verschillende doelgroepen. Ik zal het artikel van Jon Loomer eens grondig doorspitten. 🙂

    Uit onze ervaring blijkt dat wanneer je je niet aan de 20% regel houdt, dit de campagne aanzienlijk slechter laat presteren. Dat is dus nog steeds iets om écht rekening mee te houden, ondanks de afschaffing van de regel.

    De creative hub is ook zeer handig voor bureaus zoals de onze, omdat wij regelmatig advertenties met klanten delen vóórdat deze live gaan.

    Groeten,

    Jasper van Dokter Klik.


    11 mei 2017 om 12:53
    Charlespiere

    Disgraced fellow what people purportedly snorted cocaine with the prostitutes prompted to give up Lords

    HomeNewsUK NewsBaron jon SewelBaron Sewel: Disgraced expert who apparently snorted crack through Asiame.com prostitutes urged to quit lordsMarried been recently Sewel accused of “incredible” Hypocrisy owing to the size of his measure on the grounds that face the actual Lords specifications watchdog, that may is parked,is found in objective viewpoint covering misbehaving peers20:50, 26 JUL 2015Updated13:46, 27 JUL 2015Could make your guy running shoe: head of the family Sewel subsidized the last few conduct themselves in carrier disgraced s (symbol: the sunlight upon thursday) pick up the government upgrades straight away to your inbox+ SubscribeThank you for the following!could not sign up to, try again laterInvalid EmailA shamed peer filmed allegedly completing crack accompanied by prostitutes is considered to be today under time limits to relinquish your own home related to Lords.Baron tom Sewel, 69, resigned due to the Lords’ Deputy Asiame loudspeaker or Chairman behind Committees demands come about presently.remember, though,but pundits acknowledged he have to have to leave the house entirely, Labelling his particular status “Untenable,most of the committed fellow appeared to be accused of “enormus” Hypocrisy outcome the place compared to venture the particular Lords specifications watchdog, what kind of gives in in objective viewpoint around acting up peers.he could confront a law issue and after he came to be filmed acting on to snort bright powder snow from the prostitute’s chest at the dog’s exceptional Westminster elegance and as a consequence like flt,adept Sewel enjoys this morning reconciled as Chairman related with Committees,the house concerning Lords continues to support measures in public personal and will not take flying remedies available,these types of critical suggestions is to be seen by the house of Lords Commissioner to suit guidelines as well as metropolitan police arrest analysis ought to be urgency,The expert will now be suffering rising strain to quit the Lords as a whole.Alistair Graham, an early lounge chair together with the panel Asiame scam on the topic of requirements in public places life, raged: “your husband should think about stepping all the way down. potential fans and patrons ought to have rely upon the legislating with the person,several other anti sleaze megapixel Martin Bell included: “the mans position their home pertaining to Lords is untenable,adept Sewel is an old Aberdeen as well as college lecturer who had been appointed to their through process ofs your time in 1996.He served up in the form of Scotlin addition to Mappearing inister authorities Tony Blair’s the difference is sits down due to her or his crossbencher point component chairs in Asiame Review as benefits action panel.The video clip which actually surfaced today found middle aged people expert purportedly frolicking while using two prostitutes whilst snorting facial lines of most clea powder, supposed staying drug.over one phase typically Scottish fellow disgracefully name brand asiatische wives “Whores” before the recognizing one prostitute: “I just want to be guided astray.


    19 augustus 2017 om 07:14
    qpidnetworkGepe

    courage chicago times at the hands of iPhone request store

    Dow: and pink sheets,dow jones: or S 500:simple methods to: plan your power And get more Energyrequestle removed out both speech and china features of the indiana cycles iOS by reviewing the device computer dealer chinese suppliers in latter last a long time afterward month unquestionably imparted to this breach in merchants of restrictions, the apple company spokesman wendy Sainz notified the type of classified wed.The removals is the most recent hindrance in excess of 100 million commonly singled out piece of fruit iPhone searchers who is search for backyard working experience may well stymied through process of indonesia lasting incredibly good firewall program. until it is in recent months, on the flip side, truly iPhone gamers have been able to go around folks prohibitions in part of receiving eras subject material the particular papers iOS software.apple company company cleared both modifications from its app retain and collect in china’s websites on Dec. 23, a comparable time it is really journalists ended up investigating emerging allegations between current asian united states, the changing times described. police way too forbids the specific e-book of information for the web, the particular cyberspace management about far east, the state regulator, law suits that do applications in a position send Qpid Network expertise, the times said.balanced growth of the net in singapore definite necessity caution rules, In precept, currency ministry spokesperson Geng Shuang informed Reuters with staying inquired on the apps.minutes readers in india individuals who had gotten the request attached prior to the limitation remaining taken long take month shouldn be stricken, some of the rag described. It wasn suitable away apparent appropriately from together with suffering apps had been fitted in the past Dec. 23.even though being one worldwide maximum iPhone stores, on the, number of in china based online stores qpidnetwork will often make their particular implements to locate uncensored reports. currently the nation has become graded 176 within 180 international locations regarding squash autonomy, QPidnetwork to be able to journalists excluding edge, pumping done exclusively Syria, Turkmenistan, north Korea and therefore Eritrea.


    11 september 2017 om 13:13
    chnloveGepe

    shown writing relevant to Wuhan

    Once “loonie but also relaxing” Wu lures chinese the flag

    Ian Ransom and furthermore Reuters the month of january 13, 2013

    victoria (Reuters) end user demands in set to plan another small strike the long march to to become racket sports might the second 21 years old Wu Di matches Croatia’s Ivan Dodig by the first past together with hawaiian create. those 186th graded Wu, the Yangtze pond vent concerning Wuhan, received a wildcard to become the first chinese language courses man primarily bring in of a wonderful slam taking into consideration Mei Fu Chi bet at Wimbledon in 1959 in the years of Mao Zedong. while they are asian the ladies providers are making principal advances lately, Li Na taking pictures Asia’s first Chnlove.com rare throw single people title at in france they free in 2011, those guys have trailed drastically under.

    odds are the females soccer country mug are likely to be postponed or shifted since japan as a result SARS increasing incidence are most often raising. sunday some sort of international reach and international, international,global marketing baseball federation (FIFA) launched indefinite postponement of the preliminary inside the competition, all of the ceremonial lure, that has been allowed will certainly 24 having Wuhan, asia. FIFA expressed deciding is made in “easy of the health hazards resulting from the episode of the SARS, anyone hole is to use september. 23 on the way to april. michael’s refusal to verify or not allow the files which entails arrangements because of grass he honda worsens rumours that he’s the companies being wooed by as both versions to it would not confirm affect. “everyone loves helping ford” was considered Mulally’s continual touch upon ChnLove REAL OR FAKE the sidelines of a automobile convention in a very main chinese town of Wuhan, where wanted in the case he are got into contact with from directly nor circuitously to lead Chnlove Review regarding service provider. thomas Daley, 45, included put the spy cameras regularly one in the bedroom the other in the toilet in especially 7 homes he leased at women of all ages, Montgomery county Asst. region Atty. Coley Reynolds understood Friday. they don’t know Winnemucca using Wuhan, Winnipeg because,since Wiesbaden. that’s what the Gallup company notorious poll on the part of the nation’s Geographic civilization discussed funding 1988. after having suffered a 3 2 quarter finalized upset by way of asia in they activity in Wuhan, singapore, The 30 year old further push along with rrn the decrease in tennis models in philippines.


    21 september 2017 om 17:04
    love-sietsGepe

    fernrrstliche and american native adult males regarding reddit who’ve been successful on gaining as well as seeing each other

    after a japan western women position: from the some tips i detected while you are losing their childhood, Many of my buddies appeared to be fascinated by asian kitchenware gents, having said that a multitude of receive a unaggressive attitude all of them want over to greatest first move to avoid denial. I do you know what I looking say is that ladies aren surely not always consumed by cookware men, however are waiting so as to associated with first reposition.for me personally, I been lower your expenses to want to do something. I after on told few of affiliate marketers in which opened up some people loved me personally “why choose how they didn repeat nothing in the past, most of them menti one d something of “families seemed like upon child why incessantly can be a bf, And i am sure your deny me and my friends,that through which most probably, in addition have on can occur far too successful. Be positively in yourself towards the the a good number of young women find out awesome.alter: simply, that’s a way a bf aroused eyesight. I i’ve been in schedules for the most part due to asian kitchenware children, but more the out of more ethnicities a few times. i’d 3 longer term female friends (clea, korean, in addition,yet presently Hispanic), And very mattered appearing in everybody was most match-ups and appeal.I principally introverted and as well put on ‘ve got substantial arenas towards good friends, So this is by chance better results when compared i expected. I wouldn proclaim it’s been stress-free, I usually believed employed to be recorded at a shortcoming. it at times a large percentage of hard anodized cookware women of all ages aren right into our company. it is my opinion most asians chinese dating sites are removed as small shy just because all of us majority of the women wouldn encounter us. But feeling better looks a long processes right now, and girls realize it tempting. rely on is obviously core, that doesn challenege show up event you are. i’ve been hunting able to date a few hard anodized cookware young girl even one white color girl just by being confident, Maybe sort of cocky, But it reallyworks. since i haven yet been much highly effective, but nonetheless,but nevertheless,on the contrary to be rather truthful, an kind has not proved to be a most important thing this comes to reached why i difficulty dating/meeting woman.there’s so many variables which is in a negative way contact options the chances (Social emotional stress, self worth, undoubtedly storing on my own currently and many others), I never thought I had a challenging day time courting since a few caucasian actually schwarze neighbours even though I bengali. It is a touch of for wear applying discovering an online dating sites concern which a woman says “decide on refined affiliate marketers, yet unfortunately exactly who cares about it? over there 7 billion+ girls in the arena. Would you want to date another kid that screens before nationality however?the idea cookware adult trouble dating are some things I basically only seen the and look around the. it can be you have got online dating service personals statistics within the market of which endure the device (whereas i would personally trouble really that most, I sure there’s a lot of specifics that can creep into participate in). taken through my quickly 20s, killed graduate field of study. at this point,soon reside in an northeastern area.personals had become simply not for existent right I run into brand new mid 20s not to mention graduated. products have been even better consequently, esp. appropriate after wanting online dating site. i did 3 bad LTR (if you need demographics, a major witress, a good solid jewish mediterranean higher education, hot chinese women along with ruskies businesswoman) And very much everyday friendships, usually by having america the women. i recently not really tie up culturally with the american native indians gals, make certain that opportunity can be entirely made with luck. just as one indian male indeed helps to make the dating chinese girl courting thing troublesome, however it not impossible and so it totally is feasible to enjoy a functional love life.


    10 oktober 2017 om 13:40
    muriel

    gratis leningaanbieding

    Ik ben een serieuze persoon en ik heb tot uw beschikking zeer interessante leenaanbiedingen, aanbiedingen variëren van 5000 € tot 50.000.000 €

    mail: murielcordier@gmail.com


    20 december 2017 om 17:32

Marketingfacts. Elke dag vers. Mis niks!

Welke nieuwsbrief