Kosten verborgen fouten in e-commerce sites

16 augustus 2003, 11:30

Verborgen fouten in e-commerce sites kost een e-tailer gemiddeld $275 per shopper volgens een recente studie door de San Francisco Business Internet Group.

According to a new study by the San Francisco Business Internet Group, the majority of the Internet’s biggest retailers are suffering from undetected Web site problems that are costing them an average of $275 in sales per shopper.

The study found that 62 percent of the online sites monitored experienced some sort of error during the user’s shopping experience, interfering with or preventing the completion of the purchase process. The Group’s report notes that analysts found instances where a customer was unable to buy a product after conducting a product comparison. Other common failures noted were blank pages, wrong pages, and wrong items being presented.

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Marco Derksen
Partner bij Upstream

Oprichter/partner Upstream, Marketingfacts, Arnhem Direct, SportNext, TravelNext, RvT VPRO, Bestuur Luxor Live, social business, onderwijs, fotografie en vader!


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