Wat is cross-media?

Jak Boumans, principal consultant bij Electronic Media Reporting in Utrecht, beschrijft (pdf) in het kort de geschiedenis van cross-media productie, de impact op content productie, de toepassingen, de gebruikte technieken en de business modellen. Maar wat is cross-media eigenlijk? Boumans komt met de volgende criteria:

• Cross-media involves more than one medium, ranging from analogue and digital media or digital media only, which all support each other with their specific strengths;

• Cross-media aims at an integrated production;

• Cross-media content is delivered/accessible on a range of devices such as PCs, mobiles, TV set or set-top boxes;

• The use of more than one medium needs to support one theme/story/one purpose/one goal/one message, depending on the type of project;

• Cross-media do not just exist by the juxtaposition of different devices and platforms, but finds it relevance when the common message/story/goal is spread on the different platforms and when the supporting interaction takes place on these different platforms.

Via: PaidContent.Org