Study Paints Portraits Of The Multimedia Consumer

10 februari 2004, 21:08

Consumers of highly branded online media fall roughly into one of four psychographic groups defined by their consumption of online and offline information and daily habits, according to new research by the Online Publishers Association. The OPA research identifies the four segments—onliners, multi-channelers, dabblers, and offliners—and suggests that each represents potentially rich opportunities for advertisers (bron:

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