Study: Internet Important to Purchase Decision

If advertisers take away just one thing from DoubleClick’s Touchpoints Survey, it’s that the Web can’t be ignored. The newly released, second annual survey of consumers, developed in conjunction with Beyond Interactive/Grey Worldwide and Greenfield Online, shows that Web sites are a dominant influence in purchase decision-making in 7 of the 10 product categories studied. Compared to five years ago, the survey has found that the ‘Net has had the greatest impact on the way consumers purchase travel and financial services products.

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