Shuttle News’ Online Winners and Losers
Nielsen/NetRatings has some interesting Web news-traffic numbers from over the weekend.
MSNBC.com was the winner in the online ratings competition on Saturday, the day of the space-shuttle crash, and Sunday. What’s really interesting is that on Friday, Yahoo! News had the biggest audience, with 1.2 million unique visitors, followed by MSNBC.com with 795,000. With the shuttle crash, lots of people seem to have changed their behavior. On Saturday, MSNBC.com had 2.2 million visitors; Yahoo! News, 1.7 million; and CNN.com, 1.6 million. No other national news site came close to those numbers—NYTimes.com is next on the top-20-sites list with 446,000.
Most news sites saw a significant traffic spike on Saturday, but a few recorded modest gains or even a loss of traffic. USAToday.com only saw a 3% gain to 191,000 unique visitors. McClatchy Newspapers sites and MSN Slate.com actually lost traffic on Saturday compared to Friday numbers!