New Study Finds Marketing Communications Budgets Up for 2004; Important Links Between Marketing Acco

Communications consultants Blackfriars Communications, Inc. recently launched the Blackfriars Marketing Index (TM), a quarterly measure of corporate marketing demand and spending. According to Joe Butt, a principal of Blackfriars, “Our survey showed that annual marketing budgets for businesses are up 8.9 percent over 2003. It also showed that marketers plan to spend more than 27 percent of those bigger budgets in the first quarter. Those two factors boosted the index to 119, meaning that marketing activity should be significantly higher this quarter than last year.”

http://www.marketingtoday.com/marcom/Blackfriar_Index-Apr04.htm