1 januari 2005, 22:36

Barcode-criminelenMoet eerlijk zeggen dat ik er nog niet eerder van had gehoord: barcode-criminelen. Het principe is verbluffend eenvoudig, je print zelfgemaakte barcodes en plakt deze in de winkel over de originele barcodes van producten zodat de prijs bij het afrekenen lager is dan de werkelijke prijs. De sluwe barcode-crimineel brengt vervolgens het product terug voor de werkelijke prijs. In de VS blijkt Wal-mart op deze manier al 1,5 miljoen dollar schade te hebben opgelopen (via:

Marco Derksen
Partner bij Upstream

Oprichter/partner Upstream, Marketingfacts, Arnhem Direct, SportNext, TravelNext, RvT VPRO, Bestuur Luxor Live, social business, onderwijs, fotografie en vader!


2 Reacties


    Die barcode moet dan wel bij die winkel in het systeem staan, als hij daar niet instaat kan je ook niet worden gescant.

    2 januari 2005 om 09:59

    @dennis: je hebt helemaal gelijk!

    @rickert: dak voor de verwijzing; de hele discussie over (ruim 1,5 jaar geleden) is mij helemaal ontgaan:

    After going live on March 12th, 2003, the web site went unnoticed for close to 10 days when suddenly it began receiving attention on numerous blog sites that understood the satire and appreciated the concept of the site. The project was presented on March 23 at the Museum of Contemporary Arts in Chicago, IL. published the first story on the web site on April 10th. That same day, the domain name WHOIS masking service employed by received a cease and desist letter from attorneys representing the world’s largest retail employer, Wal-Mart. At that time was averaging over 50,000 hits/day with a highpoint of 96,000 hits in one hour alone. The servers running the site were bogged down and access became sporadic at best. The site had struck a nerve and the attention that was now being given to the site’s creators was now much more a result of Wal-Mart’s threats than of the site’s actual content. Countless interviews were granted with multiple media outlets including morning call in shows, college radio programs, investigative reporters, National Public Radio station, the British Broadcasting Company, and others around the world. The site’s attention was almost too much to believe. Not only was Wal-Mart upset by the site, but also PriceChopper (a chain grocery store), the Kellogs corporation, the Federal Bureau of Investigation, and the Federal Trade Commission. After contacting several lawyers who had offered the site’s creators pro-bono legal council, the database and barcode generator portions of the website were pulled down and replaced by a response video by the site’s creators.

    2 januari 2005 om 12:08

Marketingfacts. Elke dag vers. Mis niks!