A tattoo with taste
In order to promote its new Hi-C Sour Blast juice box, which comes with a candy-coated straw, Coca-Cola placed 2 million candy-flavored edible tattoos in a magazine ad and was soon flooded with requests for more. The tattoo now comes in 16 flavors and is available at grocery stores and other retailers.
http://news.enquirer.com/apps/pbcs.dll/article?AID=/20041229/BIZ01/412290343/1076/BIZ