A tattoo with taste

29 december 2004, 17:48

In order to promote its new Hi-C Sour Blast juice box, which comes with a candy-coated straw, Coca-Cola placed 2 million candy-flavored edible tattoos in a magazine ad and was soon flooded with requests for more. The tattoo now comes in 16 flavors and is available at grocery stores and other retailers.


Marco Derksen
Partner bij Upstream

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