442 miljoen pageviews voor Subservient Chicken
Visitors to the site have so far created 200,000 personalized trailers since the hit comedy’s premier this summer. And New Line reports that the custom trailers got more than three times as many viewings as the official trailer (3.3 million versus 1 million) because people forwarded their masterpieces to friends.
Since its Spring 2004 launch, the chicken site has attracted more than 16 million unique visitors, and racked up more than 442 million page views.
Broadband users now make up 42 percent of the U.S. population, up from 36 percent in January 2005, according to a September report by Nielson/NetRatings. And Internet ad revenues are following suit. For the first half of 2005, they were up 26 percent from last year, reports the Interactive Advertising Bureau in New York.
Wat is de ultieme virale advertentie?
CHANNEL 4 IN SEARCH OF 2005’s ULTIMATE VIRAL AD WITH THE LAUNCH OF ‘GERM’. Brands like PlayStation, Burger King, Mazda, Ford, Miller Lite, Renault, Trojan condoms and Agent Provocateur have entertained and surprised mass audiences with their viral email ads. Brand managers are realising the power and reach of viral email ads as a non-intrusive marketing technique that is cheaper to produce than TV or cinema ads. The unregulated nature of the Net means that brands can get away with more risqu? content than they would be allowed to do on TV. Channel 4’s IDEASFACTORY has joined forces with the world’s largest collection of entertaining viral emails Bore Me, digital agency DS.Emotion and viral promoter Hot Cherry to showcase some of the best viral email ads around – and to find 2005’s ultimate viral email ad produced by a UK agency. On Monday 17th October 2005, Channel 4 launches a viral contest ‘Germ’ that will run on channel4.com/germ.