Study: Product Placement Tolerated

27 december 2006, 13:06

New Media Strategies monitored more than 850 conversations on 43 websites, including entertainment and gaming sites. Nearly 70% of the monitored conversations were neutral or positive, while 32% were negative. Perhaps the most interesting finding was that online users are accepting of product placements and brand messages if the messages are clever and not obvious.

Marco Derksen
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