Study: Product Placement Tolerated

http://www.bizreport.com/2006/12/study_product_placement_tolerated.html

New Media Strategies monitored more than 850 conversations on 43 websites, including entertainment and gaming sites. Nearly 70% of the monitored conversations were neutral or positive, while 32% were negative. Perhaps the most interesting finding was that online users are accepting of product placements and brand messages if the messages are clever and not obvious.