My desire to establish a deep understanding for the brands I work for drives my performance. I strive to deliver meaningful brand strategies that bring people together while creating love brands that truly reach for the next level. Starting with the customers in mind I analyse the core values needed to make a difference in day to day life. Having worked with some of the most powerful household names the past decade has given me a real sense of what is important to position a brand not just in the way that it fits with the companies objectives but that it thoroughly connects with existing and desired customers segments. In my work I combine fundamental analysis with a result oriented way of working and I always strive to deliver the +1. Meaning that what the customer expects plus that little bit of magic to truly excel.