Creative strategists, with a (very) strong belief in two rules:
(1) Put the audience first in every story you tell
(2) Have a good time whilst doing so. Every piece of content create with enthusiasm, will be met with enthusiasm.
I learned the storytelling metier in journalism. Then I helped businesses to improve the way they communicate; first at an international integrated comms agency, now in an integrated comms team at Philips.
My sweet spot is building the bridge between strategy and execution.
Specialties: storytelling, content strategy, messaging, media relations / PR.