Het succes van YouTube heet MySpace!

20 Reacties

Sander Duivestein
Vraag met nog steeds af wat het business model achter YouTube is. Ik zie nergens advertenties staan. Dus hoe halen ze geld binnen? Met 30 miljoen videos, 9 miljoen unieke bezoekers verspijkeren ze redelijk wat bandbreedte…
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2 april 2006 om 08:22
media
Het businessmodel lijkt verkoop aan een grote (online) uitgever. Dat geldt overigens voor steeds meer online communities en web2.0-platformen; er lijkt niet of nauwelijks meer te worden nagedacht over het businessmodel maar is vooral gericht op veel (geregistreerde) gebruikers en dan verkopen. En na verkoop zal het advertentiemodel worden geintroduceerd (kijk bijv. naar de ontwikkelingen van MySpace op dit moment).
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2 april 2006 om 08:30
Arash
@Sander
Hier is een stuk van Forbes, wat meer inzicht geeft op jouw vraag. Ik heb het in 2 delen gezet ivm 5000 limit van Marketingfacts.
DEEL 1
Raw and Random – 03-13-06 Forbes.com
Every day people send in 20,000 new videoclips to YouTube.com, which shares them with millions of Web viewers. Fifteen million plays a day–and counting.
Aboundless and voyeuristic appetite for amateur videos has lit up one of the hottest Web sites of 2006: YouTube.com. Spoofs and spankings, pranks and pratfalls, faded concert footage–visitors post 20,000 videos every day. The audience, numbering several million, watches 15 million clips daily, up fivefold in two months.
Don’t these people have anything better to do? Nope. YouTube, which didn’t exist a year ago, has shown awe-inspiring growth, even by Internet standards. Two tech pups–Steve S. Chen, 27, and Chad Hurley, 29, who had worked together at online payment firm PayPal, opened their business last year after having problems sharing video from a party. In November they raised $3.5 million from Sequoia Capital to cover minimal costs: bandwidth, salaries and rent. The site’s content, after all, flows in free.
YouTube went live on May 5, 2005 with the first few posts: some footage of Chen’s cat, P.J., and video of Chen and Hurley hanging out in Hurley’s garage (but of course–this is Silicon Valley). By December YouTube caught up to iFilm, a popular video site that just sold itself to Viacom for $49 million. Then it blew right past iFilm, and now YouTube attracts nine times as many Web surfers as iFilm.
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The grainy home videos on YouTube provide a peephole thrill, blending reality tv and America’s Funniest Home Videos with Web logs. Its 20 employees designed the site to let bloggers insert any YouTube videoclip into their own sites. A blog’s readers can then easily share the videos with friends, spreading them virally.
But Chen and Hurley have greater ambitions–YouTube as an on-demand platform for clips, shows, ads, movies, movie trailers and custom fare. Marketers and media outlets are keen on this. emi, Virgin Records and VH1 have posted videoclips to the site. Apparel makers, watch brands and others have pestered YouTube to let them run promos. Nike airs an assiduously amateurish clip of soccer star Ronaldinho–and more than 2.7 million people have viewed it. Free promotion.
The other night MC Hammer, the faded rap star, stopped in at YouTube, sans entourage, to ask about promotional opportunities. Staffers shot his video–and posted it.
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YouTube works in a small space over a pizza parlor in San Mateo, Calif., monitoring thousands of new videos by the moment, keeping servers running to deliver 200 terabytes a day from 15 host sites around the world and tracking comments and beefs about racy fare.
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2 april 2006 om 08:32
Arash
DEEL II
“Raw and random” is how Kevin Donahue, YouTube’s programming director, sums up the site. On a recent day in mid-February one clip surged to the top of the popularity rankings. It shows a stepfather’s cruel prank on his young stepson: The boy is playing a videogame and suddenly his screen flashes a picture of a frightening, evil face; the kid screams and sobs hysterically. “That’s just wrong,” Christopher Maxcy, a YouTube vice president, said as the staff checked out the new clip. Other Tubers chuckled in appreciation.
Many of YouTube’s tamer clips are highlights of network tv shows. The most popular to date (6 million downloads) is a Candid Camera-style skit from the Tonight Show on NBC: unsuspecting people being mocked by a talking photo booth. This just in: On Feb. 16 the same network forced YouTube to take down all clips of its shows, including its second-ranking download: “Lazy Sunday,” a Saturday Night Live skit viewers had watched 5 million times on the site.
A few other clip owners, including Fox’s American Idol and owners of footage from a 1968 Rolling Stones concert, also have had copyrighted clips taken down. But YouTube cleverly ducks most copyright issues by streaming all videos as Flash animations, not as downloads, preventing users from making digital copies. All uploaders must say they own the videos they want to share; if a real copyright holder later appears and objects to that claim, YouTube pulls the clip.
To keep its film raw but not pornographic, the firm uses software that can identify and block porn. Four Stanford interns work as censors, evaluating videos flagged as “objectionable” by the site’s users. After one Brooklyn artist put up video of her bare derriere being spanked by a friend, the clip got banned–never mind, she says, that a movie trailer on YouTube showed much the same thing. “It’s a little arbitrary,” she gripes.
Still to come: a way to make money on this. YouTube eschews video ads before a clip. When it inserted text ads, it apologized in the company blog, explaining it needed the money to fix the office sink. “It would be real easy” to reap ad sales now, but fans might balk later, Chen says. He will figure it out: YouTubers like to watch, even if it means enduring a few ads.
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2 april 2006 om 08:32
Wouter
Nou, dat filmpjes.nl moet nog wel wat beter z’n huiswerk gaan doen, in Firefox ziet de site er niet uit. Sluit je toch al gauw zo’n 10-20% van je bezoekers uit.
Wat betreft het business model van Youtube, ik denk dat ze nu zo veel mogelijk bezoekers / bekendheid proberen te krijgen. Daarna kunnen ze langzaam maar zeker advertenties introduceren. Ook zouden ze bepaalde premium services kunnen gaan aanbieden.
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2 april 2006 om 08:34
Tobias
Tegenwoordig plaats ik ook nogal wat video’s (vooral van eigen hand) en daarvoor zijn videodiensten als YouTube en Google Video natuurlijk ideaal.
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2 april 2006 om 10:23
marcvanderchijs
Vergeet bij het nadenken over hun business model ook niet de waarde van de content. Als je deze filmpjes allemaal goed tagt kun je er later nog hele leuke dingen mee doen. 99% is onbruikbaar, maar er zitten elke dag weer een paar juweeltjes tussen. Er komt steeds meer behoefte aan goede content, en grote online videosites kunnen dit bieden. Dit is ook een onderdeel van het business model achter Toodou.com.
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2 april 2006 om 11:35
media
Marc, wie is eigenlijk eigenaar van de content op Toodou? Doe je automatisch afstand van de rechten op moment dat je iets plaatst?
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2 april 2006 om 13:35
marcvanderchijs
Hi Marco, de rechten worden gedeeld, dwz. wij kunnen ermee doen wat we willen maar er vindt wel een revenue share plaats met de producer. Voor advertising bij een clip vragen we echter toestemming aan de producer (dit is onderdeel van uploaden filmpje), en ook kan de producer bepalen welke categorien reclames bij zijn/haar filmpje geplaast mogen worden.
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2 april 2006 om 22:11
Arash
Mischien had ik het nog niet gezien, maar het lijkt erop dat YouTube 2 (728×90) Google adsens bloks erop heeft gezet.
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20 april 2006 om 16:51
finzend
Klopt, ze zijn een beetje aan het testen volgens mij want een paar dagen terug zag ik nog ads tussen de “Related video’s” en de “tags”. Die zijn nu weer weg…
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20 april 2006 om 16:57