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woensdag 22 december 2004, 15:32 uur

SEM iProspect verkocht voor $50 miljoen

(Trafffic4u)
Zoekmachine marketing,

Iprospect, een van de grootste Search Engine Marketing bureau’s in de VS, is overgenomen voor 50 miljoen dollar door Isobar (Aegis Group PLC).

Yahoo News:

Isobar, the global full service digital network created earlier this year by U.K. firm Aegis PLC, today announced it has acquired 100% of iProspect, the Original® Search Engine Marketing Firm.

Aegis press release:

The purchase price will be composed of initial consideration of approximately $32.0 million payable in cash on completion. There will also be deferred cash consideration of up to $18.0 million, payable over two years, subject to the satisfaction of rigorous performance criteria.

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