Internet belangrijkste nieuwsbron
Marco Derksen (Upstream) | @marcoderksen
Tijdens werk is Internet veruit de belangrijkste nieuwsbron volgens een recent onderzoek van MSNBC.com.
MSNBC.com commissioned Market First to survey 351 internet news users in October 2002 and reports that 35% say they refer to the internet first and foremost at work for the latest news. This total compares to just 25% who say they refer to newspapers first and just 21% who turn to magazines at work.
Specifically for national news, the MSNBC survey determined that 37% of respondents go online for such news, whereas just 25% turn to cable television and 25% turn to broadcast news. It is important to note that all survey respondents were internet users who were also qualified as news (on- or offline) users. Additionally, reading news online can easily be disguised as work, whereas it is a bit more difficult if one is reading a newspaper or watching TV.
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