Datingsites vechten om de vrijgezel

17 juli 2008, 03:23

Datingsites vechten om de vrijgezelNederlandse datingsites voeren een felle concurrentiestrijd op de liefdesmarkt. Datingsite Lexa biedt WareLiefdeGarantie binnen twaalf maanden, of anders je geld terug. Deze actie moet concurrenten Relatieplanet en Parship van de nummers een en twee stoten op het gebied van liefdesmakelaardij aldus het FD.

Nu er geen taboe meer rust op internetdaten kan een datingsite zeer lucratief zijn. De Europese datingmarkt zal in 2010 naar verwachting 450 miljoen dollar waard zijn. Relatieplanet, Parship en Lexa hebben bijna driekwart van de Nederlandse datingmarkt in handen. Lexa wil marktleider worden, maar heeft hier moeite mee aangezien Relatieplanet onder vleugels van de Telegraaf Media Groep opereert en Parship onder de Duitse krantenuitgever Holzbrinck. Daarnaast maakte Lexa enkele blunders op de site toen het overgenomen werd door Meetic.

Volgens Eric Klaassen van de consumentensite Start2date.nl zijn er meer dan 100 datingsites in Nederland. Klaassen ziet steeds meer gratis sites en nichespelers de arena betreden. De top drie vreest echter alleen voor buitenlandse spelers die lonken naar de relatief grote singlesmarkt in Nederland (2,5 miljoen). Penthouse Media Group nam in 2007 bijvoorbeeld 25 datingsites over voor 500 miljoen dollar. Daarnaast zijn Eharmony, Okcupid, PodDater en WooMe hier ook actief. De Nederlandse sites proberen inmiddels nieuwe inkomsten te genereren door middel van reclame, singlesfeesten en singlesvakanties.

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17 Reacties

    P. Lens

    Wat was het ook al weer?

    “Vind de ware of krijg je geld terug”


    17 juli 2008 om 05:57
    Jacobien

    Het is gewoon tijd voor een heel nieuw concept. Ik houd me niet zo bezig met datingsites, maar volgens mij lijken ze gewoon allemaal op elkaar. Men vervalt ook snel in algemeenheden; leeftijd, opleiding, gezellig, betrouwbaar blabla.

    Branddating vind ik al behoorlijk orginieel, maar het moet toch beter kunnen. Mensen haken volgens mij toch af als internetdating een frustrerende zoektocht wordt. Ik denk dat die nichesites het misschien nog wel eens druk kunnen krijgen op deze manier.


    17 juli 2008 om 12:18
    Jacobien

    @Eric,

    Ik ben het type verstokte vrijgezel;-)

    Maar Paig en Okcupid zijn inderdaad wel orgineel. Ze laten ook zien dat het anders kan. Ik ben benieuwd wat er nog meer gaat komen.


    17 juli 2008 om 18:18
    rob

    vrijgezel zijn is fijn!


    15 juli 2012 om 10:41
    rick

    Ja, de markt is vrij druk bezocht. Maar, ook iedereen kan maar een datingsite beginnen net zoals iedereen uberhaupt een bedrijf kan beginnen. Je ziet wel veel meer amateur sites als relatiefront.nl, flirtmoment.nl, dating2000.nl en singleplace.nl. Deze zijn gratis, vraag me af of ze wel goed zijn. Geef mij maar gewoon relatieplanet.nl, dan maar betalen.


    24 mei 2013 om 12:35
    Ron

    Zit enige tijd op Dating2000. Eerste indruk, gratis, leuk, professioneel en groot. Profiel aangemaakt en lekker op zoek gegaan. De chat werd ook fanatiek bezocht door mij. Een aantal leuke dames leren kennen via private messaging en met een enkeling die daar om hadden gevraagd 06 uitgewisseld. Daar whatsapp ik nu mee. Tot gisterenavond kon ik nog de website op komen. Op dit moment blijkt dat ik zonder enige aanleiding op de website, chat of anders, een ip-ban heb gehad voor de gehele website. Zoals ik nu op verschillende websites de reviews gelezen heb, gebeurt dit veel vaker dat mensen op willekeur een ban krijgen, zonder enige aanleiding daartoe. Volgens mij zit er een of meerdere figuren die er op kikken om zomaar willekeurige personen te bannen. En dan niet voor tijdelijk, maar voor voorgoed. Het lijkt allemaal zo leuk…. maar 1 tip: zorg dat je DE persoon zo snel mogelijk binnen haalt!


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