Wehkamp vraagt om feedback over vernieuwde site

9 januari 2007, 06:00

Wehkamp vraagt om feedback over vernieuwde site

Wehkamp heeft haar site vernieuwd. Een strakkere vormgeving en ‘amazon’-tabjes die er eerder (dacht ik) nog niet waren. En zoals altijd heeft iedereen bij lancering van een nieuwe site er wel een mening over. Bij Emerce las ik net dat iedereen van 9 tot 29 januari zijn mening over de vernieuwde Wehkamp-site online kan doorgeven. Alle reacties zijn (met enige vertraging) ook online te lezen. 30 januari wordt tot slot een selectie van alle reacties ook in advertenties geplaatst in de Telegraaf en Metro. De feedback zal tevens worden besproken met de sitebouwer Clockwork.

Goed initiatief om je bezoeker zo direct èn open feedback te laten geven. Ik weet uit eigen ervaring dat dit soort feedback bijzonder waardevol is en heel veel input geeft voor verbeteringen, zelfs bij lancering van een vernieuwde site. ‘t zou mooi zijn als dit soort input van bezoekers permanent wordt gevraagd en ook online de vorderingen van eventuele verbeterpunten kan worden gevolgd. Benieuwd of die stap ook gezet gaat worden.

Erik van Roekel
Product Owner Chatbot bij ING

Marketingprofessional met ruime ervaring in diverse internetprojecten in de financiële dienstverlening. Passie voor social media en internet in het algemeen. Stond aan de wieg van het ING Webcare Team in 2009 en gaf er 1,5 jaar leiding aan. Was daarna één van de drivers van de social media strategie voor ING Nederland in 2012 resulterend in een nummer 1 notering in de Social Media Monitor van Social Embassy. Werkzaam geweest bij Corporate Communications van ING Groep en van daaruit betrokken bij social media op internationaal niveau. Momenteel Product owner chatbot bij ING. Blogt op persoonlijke titel bij Marketingfacts en van 2004-2014 ook op de achtergrond actief geweest voor Marketingfacts o.a. bij de techniek en de redactie.

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59 Reacties

    media

    Misschien moeten we op Marketingfacts ook een dergelijke feedbackmogelijkheid opnemen. Twee blokjes van 160×160 naast elkaar: de één voor melden van nieuwstips en de andere voor suggesties/problemen met de site. Deelnemers van suggesties die we daadwerkelijk ook uitvoeren ontvangen een klein presentje (boek, toegang tot event, whatever). Idee?


    9 januari 2007 om 06:19
    Thijm2

    Heb even kort gekeken en op het eerste gezicht is de site mooi maar erg erg druk…

    Tevens zitten veel belangrijke knoppen aan de rechterkant en aan de buitenkant. de site is in 3 blokken verdeeld en de aandacht wordt naar het midden getrokken.

    Daardoor vallen buttons, knoppen en formulieren niet op…Denk daarbij aan de login en de winkelmand.

    Ga ik naar notebooks dan duurt het 10 seconden en kriig ik de navigatie met een leeg binnenscherm..dit wekt de suggestie dat het niet werkt.

    Conversiemomenten zitten te diep…het kost me te veel tijd.

    Vervolgens staat er rechts: nog beter….Raar..iemand van een conversie afhouden door hem ergens anders heen te lokken.

    Als ik op de bestelknop klik van een laptop zie ik vervolgens een detailpagina een heet de knop ineens leg in winkelmand.

    Probeer iets in je winkelmand te leggen…leuke melding…

    Overigens is het daarna erg lastig om verder te gaan met shoppen.

    Tot slot zie metatags….


    9 januari 2007 om 07:12
    mangold

    Inderdaad een top idee!


    9 januari 2007 om 07:16
    AJ

    Het is inderdaad een erg druk uitziende site. Het laden van de verschillende tabjes gaat nog langzaam, maar jadat kan. Hopelijk is het snel verholpen. Kinderziektes, verder sluit ik mij op het moment bij Thijm aan.


    9 januari 2007 om 07:36
    Karian

    Zoveel mensen, zoveel meningen. Ik zou als Wehkamp zijnde meer zien in het laten uitvoeren van een aantal veel voorkomende bestellingen en bestellingswijzen en hiervoor representatieve mensen uit de doelgroep pakken om ze vervolgens te observeren, een hardopdenkonderzoek te doen en ze vervolgens om hun mening vragen.

    Bij commentaar leveren zijn het vaak de mensen die negatieve kritiek hebben degenen die reageren lijkt me……


    9 januari 2007 om 10:39
    JP

    Wat mij als eerste opvalt is dat de site wederom in ASP is gebouwd? Als Microsoft ontwikkelaar zou Clockwork nu toch wel eens overgestapt moeten zijn op .NET, .NET 3 komt er al bijna aan. Bovendien biedt .NET zo ontzettend veel voordelen zoals de naadloze integratie met ATLAS, de AJAX implementatie in .NET.

    Ik begrijp heus dat er al veel (business)logica was gebouwd in ASP, maar .NET biedt zoveel voordelen (bijvoorbeeld ook op gebied van performance) dat dit toch zeker de moeite waard zou zijn.

    Gemiste kans wat mij betreft.


    9 januari 2007 om 11:07
    Joris Toonders

    Netjes! Deze meningen kun je vervolgens immers naast je bestaande statistieken (o.a. surfgedrag, conversiepercentages etc.) leggen, waardoor je snel en gemakkelijk goed onderbouwde wijzigingen kunt gaan doorvoeren.


    9 januari 2007 om 11:21
    Thijm2

    Inderdaad een mooie reactie van wehkamp….

    @ Karian:

    Ze vragen zelf om commentaar en het levert ze informatie op van first time users….


    9 januari 2007 om 13:29
    Karian

    Dat ze zelf vragen om commentaar snap ik Thijm2 😉 Alleen vraag ik me af hoe waardevol het commentaar is….hoeveel van jullie hebben nu commentaar geleverd en hoeveel van jullie zijn ook daadwerkelijke Wehkamp-shoppers?

    Ik zeg niet dat ik het niet toejuich overigens hoor 🙂


    9 januari 2007 om 13:39
    evroekel

    @Marco: feedback op M! is zeker een goed idee, maar dan zou de capaciteit om zaken op te lossen ook opgekrikt moeten worden 😉

    @Ton: Ik wist van een aantal mensen dat ze vanochtend feedback hebben gegeven en geen van deze reacties staat nog live. Ik heb contact gehad met Wehkamp hierover en begrepen dat op korte termijn de pagina frequenter zal worden geupdate dan nu het geval is. Ik verwacht morgen één of meerdere updates.


    9 januari 2007 om 20:49
    Thijm2

    @! Karian:

    Het commentaar kan waardevol zijn maar liever inderdaad een gebruikersonderzoek. Ze weten bijvoorbeeld niet wat ik nu precies gedaan heb.

    Het geeft echter wel een eerste indicatie van de ontvangst van de nieuwe website. Wordt er over kleine dingen gepraat dan kun je tevreden zijn. Zijn er functionele fouten die meteen opvallen dan weet je wat je te doen staat.

    Maar wat was jouw eerste indruk dan?


    10 januari 2007 om 08:11
    Ray

    Wat mij ook meteen opviel is dat de site nog gewoon in ASP ontwikkeld is. Iets dat mij overigens verder niet stoort, want ik ontwikkel zelf ook nog steeds in ASP.

    Verder verbaas ik mij over de lelijke url’s die gebruikt zijn, helemaal niet nodig en ongunstig voor je SEO.

    Op de detailpagina waar je een aantal “dropdown-menu’s” ziet staan vind ik het als ontwikkelaar wel leuk dat het geen echte dropdownmenu’s zijn. Voor een klant kan het wellicht even wennen zijn, je krijgt namelijk iets anders te zien dan je verwacht.


    10 januari 2007 om 23:09
    apzopuceri

    Zbadaj nasze naleznosci, które z zaplaty pozyczki. Skutkiem tego masz pojecie, w jakim stopniu naprawde placa uzyczyc siano. Dziala co niemiara zasad do mieszanki oprocentowania w celu ochrony odbiorców.


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