De belangrijkste ontwikkelingen:
Digital Video Spending and Trends
- Digital video demonstrates continuing strong growth. Advertisers plan to spend more on digital video advertising in 2014 than they did in 2012, the first year of the NewFronts.
- The increase in digital video advertising will be funded by shifting money away from TV -particularly away from broadcast and cable.
- Agencies, in particular, are enthusiastic about the potential growth in digital video ad spending.
Original Digital Video Content Spending and Trends
- Over the past 3 years, Advertisers have slowly increased the % of their digital video budget dedicated to original digital prorgramming.
- Within 5 years Advertisers agree that original digital programming will become as important as TV programming.
- Research demonstrating original digital video content’s effectiveness at increasing sales and impacting branding will encourage more advertising. Having digital metrics that are consistent with TV will also spur growth.