Een illustratie aan de hand van de volgende uitkomsten:
- Examining all search queries from October 2011, we see that, on average, about 17% of the top 1000 query terms from one hour are no longer in the top 1000 during the next hour. In other words, 17% of the top 1000 query terms “churn over” on an hourly basis.
- Repeating this at a granularity of days instead of hours, we still find that about 13% of the top 1000 query terms from one day are no longer in the top 1000 during the next day.
- During major events, the frequency of queries spike dramatically. For example, on October 5, immediately following news of the death of Apple co-founder and CEO Steve Jobs, the query “steve jobs” spiked from a negligible fraction of query volume to 15% of the query stream — almost one in six of all queries issued! Check it out: the query volume is literally off the charts! Notice that related queries such as “apple” and “stay foolish” spiked as well.