De belangrijkste resultaten op een rijtje:
- Triggered messages accounted for 3.8% of total email volume in Q1 2014, 15.3% higher than Q1 of last year (3.3%).
- In Q1 2014, triggered email non-bounce rates continued to drive strong results for Epsilon clients, only 0.8% lower than BAU industry metrics.
- Triggered open rates were 64.5% higher than BAU open rates in Q1 2014, an increase from Q1 2013 when there was a 60.8% lift over BAU.
- Triggered email click rates were 160.3% higher than BAU in Q1, an increase of the 116.9% lift over BAU seen in Q1 2013.