Topics die aan bod komen:
- What are the most/least important aspects of past online shopping experiences?
- What leads a site user to return to or recommend a site?
- What is important to consumers during the check-out process?
- What shipping services and options do consumers find most valuable?
- How important is tracking and what delivery services are preferred?
- What are consumers’ returns experiences and what aspects are important in a returns process?
- How do all of the services offered during and after the online purchasing experience impact the overall impression of that retailer?