Native or Web Application?

How Best to Deliver Content and Services to Your Audiences over the Mobile Phone

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Given the importance of choosing the right application interface, this supportive guidelines helps any mobile marketer, publisher, or service provider to make a decision based on collective experiences from current vendors. 

This study also compares the overall future outlook of web-based vs. native applications, with wide-ranging implications beyond mobile services into general consumer electronics, such as tablet computers and connected TVs.

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