Mission ImposSERPble: Establishing Google Click-Through Rates

Google and its user experience is ever changing. For a company that has more than 60% of the search market, it's common to hear the question, “How many visitors can we expect, if we rank [x]?” It’s a fair question. It's just impossible to predict.

Which is a fair answer. We inevitably hear, “Well, can you take a guess? Or give us an estimate? Anything?” To answer that question, Slingshot turned to major studies about click-through rates, incuding Optify, Enquiro, and the studies released using the leaked AOL data of 2006

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