Millennial Media SMART Q3 2011
Featuring an in-depth look at the mobile advertising landscape over the last quarter. With the crucial holiday season around the corner and 2012 media budget planning in progress, it is essential that advertisers are aware of the latest stats and trends in mobile. In the Q3 S.M.A.R.T. report, what stands out most clearly is growth – growth that can be seen across the entire mobile advertising ecosystem. Brands are not just spending more, but they are also being more savvy about trying a variety of things to drive campaign success.