This is report on enterprise social networks is focused on how to create value for organizations.
Making the Business Case for Enterprise Social Networks
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. A new approach is required that focuses on four key ways that relationships create value through enterprise social networks:
- Encourage sharing.
- Capture knowledge.
- Enable action.
- Empower employees.