Onderzoek van Return Path toont aan dat dat percentage in Europa op gemiddeld 84,5 procent staat. De focus is dus niet meer het blokkeren van 'slechte' e-mail maar het belonen van 'goede'. Dit wordt gedaan op basis van interactiedata die weerspiegelen in welke mate abonnees betrokken zijn bij je mailings.
Deze whitepaper borduurt daar op verder:
This revised document, therefore, has a brand new section that focuses on the challenges (and opportunities) that are posed by the increasing prevalence of smart inboxes. It has also fully refreshed the key factors that currently influence email deliverability, and the useful reading section has also been substantially extended. Readers are provided with an up-to-date understanding of the causes that may be compromising email deliverability, as well as 10 commonsense recommendations which, if adopted, will go a long way to ensuring that the sender’s emails end up where they are going to be seen and actioned – in the inbox.