Data-Rich and Insight-Poor

Marketers Planning to Turn Information Into Intelligence in 2013

In welke mate is de marketeer klaar voor Big Data? Dat is waar dit rapport van Yesmail en Infogroup naar op zoek gaat. In welke mate wordt er nu al in oplossingen geïnvesteerd die de groeiende hoeveelheid klantdata aan kan? En welke data wordt er nu al gebruikt?

De belangrijkste uitkomsten op een rijtje:

  • 68 percent of marketers said they expect their data-related expenditures to increase in 2013.
  • 56 percent plan on hiring new employees to handle data collection or analysis, with the most common position being a data analyst/strategist.
  • Almost half of the respondents said analyzing or applying data will be their biggest data-related challenge in 2013.
  • More than a quarter of marketers can’t remember the last time they performed quality control on their customer data.
  • Almost 40 percent said they rarely or never customize their messaging by channel based on insights from customer data.
  • 83 percent plan to at least consider making greater use of real-time data in 2013.
  • The majority of marketers use insights from customer data to drive marketing campaigns across the single channels of: website (83 percent), email (72 percent), and social media (59 percent).
  • Almost 80 percent plan to make greater use of customers’ social media data to drive marketing campaigns in other channels in 2013.

Om dit document te downloaden moet je ingelogd zijn. Niet geregistreerd? Registreer je dan hier.