De belangrijkste bevindingen:
- 81% of brand advertisers think knowing the consumer's position in the purchase decision process is important in delivering relevant brand advertising (86% of agencies; 76% of publishers)
- 79% of brand advertisers think knowing the consumer's multi-tasking activities are important in terms of receptivity to advertising (73% of agencies: 63% of publishers)
- 77% of brand advertisers think more data about what the consumer is doing online would help attract more brand advertising into digital channels (69% of agencies; 59% of publishers)
- 73% would like to see the provision of more consumer lifestyle, attitudinal and behavioural information in online surveys (69% of agencies and publishers)