Sony Bravia links

1 september 2007, 03:31

Set to follow in the footsteps of its predecessors (“balls” and “paint”) the new ad is a closely guarded secret, but I was told that it is currently being shot in New York; ‘Gorgeous’ director, Frank Budgen, will be directing; and this time the theme is ‘play-doh’.

Ruth Speakman from Sony will be ‘Twittering’ throughout the filming of the advert, providing early glimpses as the shoot unfolds. Ruth’s experiences live on set can be found at:

NEW YORK – ‘Play-Doh’, Fallon’s third ‘colour like no other’ spot for Sony Bravia, will star a cast of 200 animated rabbits cavorting around the streets of New York. The spot is billed as the most ambitious piece of stop-motion animation ever undertaken. Shot over three weeks in New York, the commercial employed 40 animators and used 2.5 tonnes of modelling clay to create the effect of rabbits of varying sizes hopping through the city. Some are as large as 30 feet tall. The Gorgeous director Frank Budgen shot the ad, which was written and art directed by the Fallon creative director Juan Cabral. The commercial is the last to have been signed off by the outgoing Sony marketing director, David Patton, who joins Grey London as chief executive next month.



Erik van Roekel
Product Owner Chatbot bij ING

Marketingprofessional met ruime ervaring in diverse internetprojecten in de financiële dienstverlening. Passie voor social media en internet in het algemeen. Stond aan de wieg van het ING Webcare Team in 2009 en gaf er 1,5 jaar leiding aan. Was daarna één van de drivers van de social media strategie voor ING Nederland in 2012 resulterend in een nummer 1 notering in de Social Media Monitor van Social Embassy. Werkzaam geweest bij Corporate Communications van ING Groep en van daaruit betrokken bij social media op internationaal niveau. Momenteel product owner chatbot bij ING. Blogt op persoonlijke titel bij Marketingfacts en van 2004-2014 ook op de achtergrond actief geweest voor Marketingfacts o.a. bij de techniek en de redactie.


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