IAB

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Recente onderzoeken van IAB

Datum Titel
29-06-2017 Programmatic Advertising The Netherlands
16-09-2016 Report on Search Advertising - IAB en DDMA
31-08-2016 Online Video Handboek 2016 - IAB
29-01-2016 Adblockers-onderzoek IAB
06-10-2015 European Programmatic Market Sizing Research
06-10-2015 IAB Advertiser Mobile Audit report
14-08-2015 IAB Global Mobile Advertising revenue Report
15-07-2015 Road to Programmatic White Paper
09-07-2015 Online Ad Spend study Q1 2015
09-06-2015 Search advertising in Nederland
21-05-2015 AdEx Benchmark 2014
07-05-2015 Een introductie in ad viewability
05-05-2015 Mobile Brand Builders
29-04-2015 Digital Advertising, a key driver for the European digital economy
23-04-2015 Blueprint on Online Audience Measurement & Ad Effectiveness Metrics and KPIs
02-04-2015 Programmatic Trading The Netherlands 2014
02-04-2015 Marketer Perceptions of Mobile Advertising 2015
20-03-2015 Online Advertising Spend The Netherlands 2014
10-03-2015 Vier praktische richtlijnen op weg naar compliancy
17-02-2015 Agency Snapshot Study
15-02-2015 Viewable Impressions
09-12-2014 Online Ad Spend Study 2014 Q3
09-12-2014 Mobile Advertisingstandaarden Update 2015
28-11-2014 Social business now
30-10-2014 Cookie Compliance update oktober 2014
28-10-2014 Brand advertisers cite consumer insight and viewable advertising as key to unlocking digital
23-10-2014 2014 Internet Advertising Revenue Half-Year Report
22-09-2014 Ad Spend report H1 2014
19-09-2014 Anti-Fraud Principles and Proposed Taxonomy
11-09-2014 Programmatic trading in Europa in 2013 goed voor 2,1 miljard euro
07-08-2014 Going Global: Programmatic Audience Development Around the World
07-08-2014 Succesfactoren voor in-feed gesponsorde content
28-07-2014 Programmatic Trading
22-07-2014 Cookie Compliance update juli 2014
22-07-2014 Mobile Location Data Buyer’s Guide
12-06-2014 De oorlog tegen internetcriminaliteit
12-06-2014 2014 World Cup: A Global Mobile Perspective
12-06-2014 Mobile Advertising Standaarden Update Juni 2014
31-05-2014 AdEx Benchmark 2013
02-05-2014 Video Ad Spend Study
17-04-2014 Maximizing the mobile opportunity
17-04-2014 US Internet advertising revenue report 2013
25-03-2014 Online Ad Spend Study 2013
20-03-2014 Brand Builders
10-03-2014 Mobile Location Use Cases and Case Studies
20-02-2014 Handle with Care: 10 Steps to Good Data Stewardship
13-02-2014 Gedragscode Zoekmachinemarketing 2.0
06-02-2014 Best practices traffic fraude
02-01-2014 Wat is performance marketing precies?
02-01-2014 Richtlijnen Display Advertising
18-12-2013 Best Practices Clickfraude
16-12-2013 IAB Native Advertising Playbook
14-11-2013 Cookies on Mobile 101
17-10-2013 IAB internet advertising revenue report first half 2013
17-10-2013 Audience Reach Measurement Guidelines
02-10-2013 Digital Video Rising Star Ad Unit
02-10-2013 Digital Simplified: Programmatic and Automation
20-09-2013 Online Ad Spent Study H1 2013
16-08-2013 The Connected Life of Digital Natives
12-06-2013 HTML5 voor digital advertising
12-06-2013 Cookie Compliance Toestemming-gids
06-06-2013 IAB Adex Benchmark 2012
31-05-2013 Mobile Advertising Standaarden 2013
31-05-2013 Local search
31-05-2013 Automated trading (#3)
21-03-2013 Tablets Creating new Relationships with Consumers
21-03-2013 IAB report on Online Ad Spend 2012
18-03-2013 A Comprehensive Picture of Digital Video and TV Advertising
17-03-2013 Zeven op tien Belgen actief op sociale netwerken
08-02-2013 Mealtime Goes Mobile
08-02-2013 Mobile Phone Creative Guidelines
16-01-2013 Mobile Phone Video Diaries
27-12-2012 Industriebrede Informatieteksten
20-12-2012 Do You Track?
14-12-2012 Merkeffecten via digitale media
23-11-2012 Economic Value of the Advertising-Supported Internet Ecosystem
23-11-2012 Mobile Web Advertising Measurement Guidelines v2.0
23-11-2012 The Data Management Platform
12-11-2012 Dossier Zoekmachinemarketing
23-10-2012 The Social Media Ecosystem Report
08-10-2012 Mobile and the Movies
28-09-2012 Online Ad Spend H1 2012
23-09-2012 Affiliate Markt Monitor 2011
21-09-2012 Tablets Guyers Guide
03-09-2012 Mobile Site Optimisation Study
03-09-2012 Moms Go Back-To-School with Mobile
17-07-2012 Mobile’s Role in a Consumer’s Media Day
15-06-2012 Mobile Phone Shopping Diaries
11-06-2012 Cookie Compliance Guide
01-06-2012 IAB AdEx Benchmark 2011
15-05-2012 Whitepaper Automated Trading
19-04-2012 IAB Internet Advertising Revenue Report 2011
21-03-2012 Omzet online advertising markt voorbij mijlpaal van een miljard euro
22-02-2012 Handboek Mobile Advertising
22-02-2012 Affiliate Marketing Monitor 2011