Week 23/2007 Viral Friday

Wrigley’s Extra

Nummer 6

Wrigley Australia promoot haar Extra gum als effectieve manier om af te komen van achtergebleven etensresten. The Annoying Foods spot werd ontwikkeld door DDB Sydney. Het filmen was in handen van Jonathan Baker via Window Productions, samen met producer Johnny Greally en fotograaf Nigel Bluck. Bekijk ook de concept versies. Nylon Studios schreef de muziek speciaal voor de commercial.

Jonathan Baker: "For me, the most exciting thing about this job was the thought of creating real toy characters that walk around, have personalities and feel completely alive and in the scene. From their appearance, to the 3d animation, to the lighting, I wanted there to be no doubt that they could actually exist and pull off everything we wanted them to do." (Bron: Duncans.tv)
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