Most Successful Apps Monetize Their User Base

Distimo Publication Maart 2013

Het aandeel van in-app aankopen in de totale app omzet in de app stores groeit als kool. Steeds meer apps stappen over van betalen voor aanschaf naar een freemium model. Dat blijkt uit deze rapportage van Distimo. In het rapport schetst Distimo de ontwikkeling van in-app aankopen over tijd, en wordt er gekeken naar de gemiddelde omzet per download (ARPD).

De belangrijkste resultaten op een rijtje:
  • In-app purchases generated a record 76% of all revenue in the Apple App Store for iPhone in the U.S. in February 2013. At least 90% of all revenue was generated by in-app purchases in the Asian markets, which include Hong Kong, Japan, China and South Korea.
  • Among the top ten apps for February 2013, which were released since January 2012 in the U.S. for iPhone, the ARPD ranges from $0.37 to $7.04.
  • Of the three various business models, freemium apps generate the least amount of revenue per download with an average of $0.93 when looking at the top 250 apps in the Apple App Store in the U.S. Ninety-two freemium apps generated less than $0.99, which is the lowest price point for paid apps.
  • The average revenue per download (ARPD) of the top 250 apps released since January 2012 is $0.99 in the U.S. This number is significantly higher in Japan, where the average user spends more on apps, and the ARPD of the top 250 apps released since January 2012 is $3.12.
  • Paid apps without in-app purchases generate $2.25 in the Apple App Store for iPhone in the U.S. Paid apps with in-app purchases generate even more per download, indicating that users are not put off by the fact that they also have to pay for additional features within the app, in addition to the one-off fee they initially paid for their app.
  • The average revenue per download for paid apps is higher on iPad than on iPhone in the Apple App Store in the U.S.: $4.04 versus $2.25, respectively.
  • The average iPad download generates more revenue with in-app purchases than on iPhone. Freemium apps have an ARPD of $2.26 on iPad versus $0.93 on iPhone.

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