Making the Business Case for Enterprise Social Networks

In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. A new approach is required that focuses on four key ways that relationships create value through enterprise social networks:

  • Encourage sharing.
  • Capture knowledge.
  • Enable action.
  • Empower employees.

This is report on enterprise social networks is focused on how to create value for organizations. 

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