European Affiliate Marketing Landscape Report

Affiliates4u, in association with Webgains, have launched the European Affiliate Landscape Report. Findings from the report show that European affiliates are overwhelmingly positive about future earnings, with commission payments set to increase by 30% on average in 2011 compared to 2010.

In amongst the 48 page landscape report, advertiser de-duplication remains an unknown quantity, with 40% of affiliates believing that as much as 25% of their revenue is lost due to de-duplication and over 20% of affiliates believing 25-50% of their revenue is lost through this advertiser policy.

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