A Tale of Two Studies Establishing Google & Bing Click-Through Rates

In this report, Slingshot SEO establishing Google & Bing Click-Through Rates. The study analyzed the user behavior of more than 170,000 visitors across 624 non-branded keywords. The keywords came from a sample set of over 10,000 keywords and were chosen based on strict criteria and a stable ranking over time. 

The results were clear: Google CTRs are much higher than those of competitor Bing

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