Marketing Manager Germany
Zamro is looking for an ambitious (online) marketing manager to develop our B2B e-Commerce business and establish our brand in the German market. In our industry we aim to drive a behavioural change within our target groups and force a shift to online purchasing. This requires a broad and entrepreneurial marketing approach. We strongly believe in localized marketing and thus it is key to understand the needs of our potential German customers and how to convince them to purchase at Zamro!
Don’t miss out on this unique opportunity to set up a marketing approach from scratch for the biggest market in Europe and help us build a leading national B2B e-commerce platform. You will drive traffic in the German market by knowing how and where to reach our target audience and obsessively trying to understand their purchase drivers.
Translate business objectives into marketing objectives and a marketing activity plan for the German Market.
Define the optimal marketing channel mix to optimize the return on our marketing investments.
Monitor and steer traffic via all different marketing channels, on- and offline, in cooperation with our online marketeers
Set up a creative merchandising calendar and take responsibility for the execution
Make sure our brand is established in the German market, stands out and is locally adopted
Take ownership on the customer journey and ensure retention within our customer base
Conduct market research to really understand our German target audience and continuously collect customer insights to increase the effectiveness of our marketing
Take the lead in business development and local partnerships
Main KPI’s will be: #visits, ROAS, conversion rate, retention rate, customer satisfaction, brand awareness, ROI & # email adresses.
Master degree in Marketing, Business Administration or Economics
3-5 years working experience, strong analytical background ideally within a global online environment/company
Entrepreneurial and self starting attitude
Enjoy using data to make decisions and results & delivery focused
Proven experience with country marketing, online marketing and brand communications
German native speaker, Fluent in English
Willing to move to/work in Amsterdam and frequent travel to Germany
What do we offer?
Competitive compensation package
Plenty possibilities to further develop your profession on the job and through specific training
Ability to rapidly build a leading European B2B e-commerce company
Fast learning experience due to immediate scale-up potential (strong backing, assortment)
An office in the heart of Amsterdam, next to Central Station.
Reageer op deze vacature
Are you interested to join us?
Apply directly via https://zamro.recruitee.com/o/marketing-manager-germany !
We are looking forward to your application