Inbound & Copywrite Marketing Specialist

bij EV-Box


Inbound & Copywrite Marketing Specialist

You will work with the latest marketing tools & practice your strategic thinking while executing key marketing activities, from content marketing (whitepapers, blog posts, case studies, etc.) and SEO / SEA, to building user personas, E-learning modules and webinars.

Inbound & Events Marketing Specialist
Amsterdam, the Netherlands

You'll be joining the international market leader in electric vehicle (EV) charging solutions. You'll be part of one of the fastest growing industries, with upcoming cutting edge technologies & innovations. You will be responsible for the overall inbound marketing implementation, especially focused on activities to nurture leads & convert them into customers. You will also take ownership in conceptualising, coordinating and executing events & experiences with our partners, prospects & customers.
 
You will work with the latest marketing tools & practice your strategic thinking while executing key marketing activities, from content marketing (whitepapers, blog posts, case studies, etc.) and SEO / SEA, to building user personas, E-learning modules and webinars.


Your responsibilities:

  • Develop, write and edit marketing copy for the EV-Box website, blog, nurture emails, case studies and large content assets (e.g., eBooks, whitepapers, interactive content, etc.) with special focus on the Dutch / Benelux market.
  • Create 1-2 lead generation content pieces each month to drive leads, subscribers, awareness, and/or other important metrics (examples include e-books, whitepapers, infographics, guides, etc.)
  • Define, implement and optimize SEO & SEA plan (via SEO/SEA partner) for all country-specific websites
  • Develop E-Learning strategy for our core customer segments (e.g. installation partners), coordinate content improvement & new modules
  • Develop webinar strategy & coordinate calendar, topics and speakers
  • Assist in building marketing automation scheme
  • Define & strategize events & experiences strategy & how every customer segment will experience EV-Box
  • Prepare, coordinate & co-execute partner experiences & annual rEVolution 2017 event
  • Coordinate interviews, analyze consumer trends and build user persona profile for each relevant EV-Box market 
  • Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative marketer, team leader or customers
  • Coordinate & maintain specific product collateral in liaise with Senior Product Managers (Hardware, Software)


What we offer?

  • A market-standard salary in line with your experience level
  • Full-time job, 40 hours per week
  • 25 vacation days
  • Growth path within inbound marketing. Ensuring you're learning and evolving on the job
  • Personal development training and on-the-job coaching
  • Freedom to operate and tackle challenges, it's OK to make mistakes and learn
  • An awesome new office in the East of Amsterdam, overlooking the water and easily accessible by car & public transport
  • An in-office mini race track (electrical cars only, duh!)
  • Drinks, fruit & healthy lunch provided
  • Talented, driven and fun colleagues!


Requirements

You have a strong understanding of lead generation techniques and content marketing. You have interest in (or better yet experience in) the different marketing tactics that make up a successful integrated digital marketing strategy. Experience with marketing tools like SEOmoz, Oracle Eloqua, and Google Analytics is a plus.

  • Dutch (Native) and English (Proficient) language skills
  • 3+ years of digital & growth marketing experience
  • BA/BS marketing or business related degree
  • Excellent written and verbal communication skills
  • You take both a creative and data-driven approach to copywriting that keeps customer needs and SEO best practices in mind at all times
  • Experience with SEO / SEA is an advantage
  • Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments
  • A passion and strong understanding of the industry and our business' mission
  • Willing to relocate to Netherlands (Amsterdam) or living nearby 

Reageer op deze vacature

How to apply
Please use the application form to leave your cv and motivation with us.

Visit ev-box.com for more information about our company.

Acquisition regarding this vacancy is not appreciated.

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