Global Marketing Director JD

bij WireCo


Global Marketing Director JD

The Global Marketing Director is responsible for leading all marketing activities for the corporation including brand strategy, market research, creative services, interactive marketing and marketing communications. In addition, s/he will oversee and direct corporate communications, public and media relations.

Global Marketing Director (M/F)
Locations – Maia, Portugal or Sneek, Holland

Description
WireCo WorldGroup, is the world's leader in manufacturing, engineering, and distributing wire rope, synthetic rope, specialized assemblies, wire products and electromechanical cable. With 3900 employees in 23 manufacturing locations around the globe, WireCo WorldGroup can deliver the right products for equipment and applications that serve the construction, heavy industry, mining, oil & gas, architectural structures, fishing and maritime industries. 

The Global Marketing Director is responsible for leading all marketing activities for the corporation including brand strategy, market research, creative services, interactive marketing and marketing communications. In addition, s/he will oversee and direct corporate communications, public and media relations.

Duties & Responsibilities

  • Establish and execute brand strategies for multiple industry groups in conjunction with industry leadership team.
  • Develop and implement promotional strategies to provide a consistent look and feel that drive greater brand awareness and acceptance across all industry sectors.
  • Lead collaboration with other internal departments on multiple projects.
  • Lead all marketing research efforts to develop sales strategies, evaluate competitors and increase sales and marketing effectiveness.
  • Oversee the execution and evaluation of customer events including tradeshows, advisory councils, or industry forums.
  • Develop and manage interactive marketing strategies and solutions, including website development, mobile applications, email marketing and e-commerce.
  • Develop sales support materials including training and educational materials for the corporate sales organization and customers.
  • Manage and development marketing employees within the organization.
  • Monitor and direct trademark protection in conjunction with industry leadership and legal counsel.
  • Oversee all public and media relations to insure consistency with corporate and brand objectives.
  • Lead all corporate communications efforts.
  • Develop and control the corporate marketing budget.
  • Travel to worldwide WireCo WorldGroup locations as needed.


Requirements

  • Business degree in marketing with at least 10 years of experience in marketing management of industrial value added products into both direct and distribution markets.
  • Must be well rounded in various marketing disciplines including creative services, marketing strategy, brand management, interactive marketing and market research.
  • Exceptional communications skills; fluent technical writer and editor.
  • Experience in corporate communications including public and media relations.
  • Experience implementing best practices & fundamentals within a marketing department.
  • Must be a self-starter who can work in a matrix/team environment.
  • Be agile and adaptable in a rapidly growing, constantly changing environment.
  • Must be fluent in English.


Preferences

  • MBA with marketing emphasis
  • Engineering background or strong technical, mechanical aptitude.
  • Experience in marketing or sales in one or more of the corporation’s active industry sectors such as construction, engineering, gas & oil, mining, maritime, etc.
  • International market experience.


Work Environment/Physical Requirements
Work is mainly performed in an office setting with a controlled environment. Some travel is required to develop business relationships, and when marketing our organization at various venues on a global scale. Reports to: Chief Commercial Officer

Have we sparked your interest ? Then we look forward to your application and CV via the 'link':

Click here for the application form!

Our address: 
Lankhorst Sneek BV
attention HR Department
P.O. Box 203
8600 AE Sneek 

Website: www.wirecoworldgroup.com

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