The On-Demand Media Consumer
Een interessant onderzoek met veel grafieken en informatie biedt: Internet and Multi-media 2005: The On-Demand Consumer. Gratis te downloaden met sheets op Hans on Experience. Wel amerikaans maar goed om te lezen.
Enkele aanbevelingen even in het kort:
1. Advertisers need to plan for the shifts in on-demand media habits.
2. Traditional media outlets need to incorporate the on-demand media lifestyle into their programming decisions.
3. Internet media need to continue to make listening and viewing experiences more compelling.
4. On-demand media habits are developing, but it is important to keep these trends in perspective.
5. Advertisers for on-demand media devices should run Internet audio and video advertising to get the attention of potential buyers.
6. Internet advertising needs to expand beyond banners, search and pop-ups.
Gepost in: Online PR & Branding
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