YouTube en comScore lanceren YouTube Partner Reporting

comScore rapporteert zowel over in-stream advertising als reguliere advertenties. Zo krijgen marketeers inzicht in het aantal advertentie impressies en het aantal content videos waarvoor media ingepland kan worden.

De lijst met mogelijkheden die op de site van YouTube worden vermeld:

 
• Quantify the number of unique viewers belonging to different YouTube channels
 
• Understand the age, gender, household income, household size, race, geographical region, and many other demographic and attitudinal characteristics of YouTube partners’ audiences
 
• Answer questions around the number of video views, engagement rates, and average time spent watching each video
 
• Determine the GRPs and reach of YouTube partners across the total population, creating an apples to apples comparison with billboard, print, and TV ad inventory
 
• Monitor month-over-month trending of YouTube partners’ channels’ data, to preemptively discover YouTube’s rising stars
 
• Analyze the different dayparts that audiences tend to tune in during, whether it be the weekend early morning or weekday primetime (currently available for U.S. market only)
 
• Administer custom ad effectiveness studies that reveal the demonstrable value YouTube viewers have for the brands they represent
 
• Interactively create and optimize complex campaign plans across multiple different media entities, (now including YouTube partners) that reach the exact target audience desired, with the frequency necessary for success