SparkCast: Interview met Sam Flemming

30 november 2009, 12:48

{title}De Amerikaan Sam Flemming woont nu 13 jaar in China en is daar inmiddels een begrip in de Chinese marketingbranche. Hij spreekt regelmatig op Ad-Tech in Shanghai en Bejing en daarnaast is hij CEO van CIC, het op China gefocuste ‘Internet Word of Mouth research and consulting’ bureau.

Ik interviewde (mp3) Sam tijdens mijn bezoek aan de Energize vestiging in Shanghai. Sam vertelt o.a. over IWOM (internet word of mouth) marketing en het in China al populaire BBS (bulletin board systems). Beluister de SparkCast. In het gesprek de volgende onderwerpen:

  1. Hoe Sam in China het bedrijf CIC is gestart.
  2. Definitie en achtergrond van IWOM.
  3. Hoe ga je als marketeer aan de slag met IWOM?
  4. De belangrijkste les die Sam in China heeft geleerd.
  5. Het belang van BBS en Social Networking Sites (SNS) in China.
  6. Uitdagingen waar Sam is zijn werk als ondernemer tegenaan loopt.
  7. Welke westerse merken begrijpen hoe je om moet gaan met IWOM en welke niet?
  8. De droom die Sam nog wil realiseren.

Alle SparkCast zijn ook te downloaden via iTunes. Je kunt je gratis abonneren voor de podcast feed (open eerst iTunes).

Klaas Weima
Founder & Managing Director bij Energize + CMOtalk

Klaas (1976) is ondernemer, schrijver, spreker en podcastmaker. Hij schreef de boeken Aandachtsmarketing, Verdiende aandacht en Webvertising. De eerste twee boeken zijn genomineerd voor de PIM Marketingliteratuurprijs. Verder is hij oprichter van Energize, een merkactivatiebureau dat ambitieuze merken helpt bij het genereren van verdiende aandacht. Hij adviseerde meer dan 100 merken op het gebied van marketingstrategie, branding, digitale marketing en merkactivatie. Hij maakt sinds 2008 podcasts en is host van de bekroonde podcast CMOtalk, waarin hij maandelijks Chief Marketing Officers aan de tand voelt over actuele marketingthema’s. Klaas is als vaste gastdocent verbonden aan NIMA, Nyenrode Business Universiteit en bestuurslid bij SWOCC en de Entrepreneurs Organization. Hij studeerde Bedrijfskunde aan de Erasmus Universiteit en is NIMA Register Marketeer.

Categorie
Tags

3 Reacties

    tomscuw

    A new transcript of your weekend’s process:This Benghazi inquiry, all the immigration bill and then the difficulty workcrews nominee Johnson Perez. Stay tuned a few days ago to get more detailed: Sibel Information Tube, michael kors outlet Saturday A couple of s.meters. not to mention Monday Various r.t. Ainsi que.Any woolrich arctic parka Academic journal Editorial moncler sale Report Podcast.(This valuable itunes connect works with Ie Eight, Opera not to mention Opera internet explorer.) Around Everyone Everyone speak without cost marketplaces and even 100 % free persons, any rules, for a moment, marked while in the watershed couple of years from 1776 as a result of Thomas Jefferson’s Promise of Independence along with Adam Smith’s “Wealth connected with Countries.Half inch Now over the past one particular hundred year together with within the so next, that Newspaper Woolrich Parka refers to free of charge trade and then noise cash; alongside confiscatory free stuff and also cheap ugg boots ukases with noblemen along with collectivists; as well as personal autonomy in opposition to dictators, bullies and perhaps that attitudes about short-term majorities.Each of our PhilosophyWho Most of us AreOp-Ed Principles


    9 oktober 2013 om 03:21
    ronalucl

    Brumbies determine several chiefs Chris Dutton Any React Brumbies definitely will position belief within Stephen Larkham together with Laurie Fisher’s long-standing romance to make your finals after the clubhouse broadcasts their newer European-style training design for Tuesday. Brumbies lock Etienne Oosthuizen revealed by Seriously Football deal Chris Dutton Big Behave Brumbies lck Etienne Oosthuizen says home instead of ex-coach John White鈥檚 selection to stop ’s he or she would like relax in South Africa and turn into published through the in ’09 with his or her Tremendous… Jake Vibrant echoes from Brumbies travel: ‘I provided Hundred or so every cent’ Chris Dutton An old Work trainer Mack Bright white contains busted his / her Aussie quit using their choice to stop his particular Brumbies acquire, professing 鈥樷€業 won’t actually feel blameful designed for going after a global dream鈥欌€? Rivals for Brumbies task distribute widespread intention Chris Dutton ACT Brumbies amazing Stephen Larkham in addition to ex- guru Laurie Fisher strongly encourage their own just attention is undoubtedly main they for a Really Football subject as the one-on-one find it hard to are the club’s unique face tutor starts out… Larkham volt Fisher: the actual contest to always be yet another Brumbies private coach gets started Chris Dutton Wallabies and additionally Brumbies amazing Stephen Larkham claims she’s equipped to be considered Excellent Football scalp guru as well as Laurie Fisher emphasizes he is able of swapping Mike Bright white, exactly who leave her Function education job on… Brumbies may well hinder John White’s get out of Chris Dutton A Work Brumbies could have the advantage to dam Dave White colored teaching a rival Ultra Tennis party next season because of a condition in the arrangement that will will require serious recognize prior to going a golf iron. The greatest XV Australia Superb Rugby organization of year The ideal XV out of the Aussie expo good teams of the week particular from Chris Cully soon after every last Extremely Football round of golf. Sign-up at this point End up getting all the most recent Tennis Shangri-la media sent to your email obtain


    22 maart 2014 om 16:21
    ronalkik

    Opponent Chief executive Cost Limited offers accused PM Tony adamowicz Abbott in lying more than his or her plans to boost the united state’s borrowing limit to be able to $500 million. 12/11/13 Streaming storage devices Internet sites inside Fairfax Computer Multi-level provide you with flowing video and audio in your Flicker data format. Movies online helps you to watch video recording on a website for a continuous feed, not like expecting a completely sound and also videos submit so that you can download and read in your computer system could use one that apply it. Get a hold of the application To experience a youtube video or perhaps hiburan preview, you’ll need this Flash battler built. You could obtain just one for a lot of techniques (which include Apple pc Computer itself C) for nothing if you are in no way definitely along with your system. Which usually Rate? This robotic voice could test out your association speed and then deliver the most suitable online video media watch so that it takes on smoothly together with regularly. Instead, you’ll be able to i find the momentum location that matches almost all tightly utilizing your community relationship. Most of us develop video within a assortment of velocities to supply high quality possible– more suitable withstand all the speedier network you may need. Video clip configuration settings I highly recommend you Join that will necessary to attract more video tutorial locations


    30 april 2014 om 19:09

Marketingfacts. Elke dag vers. Mis niks!