Google heeft gisteren voor 750 miljoen dollar aandelen Admob gekocht (via: TNW, zie hier persbericht). Admob is een marktplaats voor mobile advertising: het platform levert de techniek en brengt publishers en advertisers bij elkaar. Google zette al stappen met mobile SEA, maar Admob is vooral groot in mobile display advertising. “This deal is not surprising,” schrijft BusinessInsider. Zie ook het persbericht van Admob.
“Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time,” zeg Susan Wojcicki, VP product management bij Google in het persbericht. Maar er is meer nieuws. Google heeft, aldus TechCrunch, ook Gizmo5 gekocht. Dat is een VoIP start up: interessant in combinatie met Google Talk. “This looks to me like Gizmo5 will be the glue that puts Google Voice and Google Talk together into a single product. And that product looks a lot like a Skype competitor,” schreef Arrington gisteren op TechCrunch.
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- dinsdag 10 november 2009, 7:42
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Google heeft weer iemand verschrikkelijk rijk gemaakt?
Gooo Google..
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